About the Owner

My name is Demetrius Cunningham, and Mount Up Apparel started as something simple—clothes I wanted to wear myself. I wanted pieces that fit me well, represented who I am, and reflected what I believe. God has been unbelievably good to me throughout my life, and I want to honor Him in everything I do. I’m not perfect, and I fall short at times, but my desire is always to please Him.

The idea of Mount Up comes from my own journey. In every moment of weakness, God has been the One to give me strength. Isaiah 40:31 has carried me through some of my toughest seasons, and I wanted to share that same encouragement with others. What started as a small idea—just a few t-shirts and hoodies—has grown into a way to remind people that when you acknowledge the One who created you, He will strengthen you, lift you, and help you keep going.

A little about me: I’m from Missouri, and in 2025 I married the love of my life. I serve in youth ministry at my local church, and I also coach high school boys’ basketball—two things I’m incredibly passionate about.

My hope is that this brand encourages you and reminds you of one simple truth: God loves you, and He’s got your back.